Created in collaboration with MKTJersey, this project developed a personal brand identity for Deyna Castellanos, Venezuelan international footballer and one of the most recognizable figures in women’s soccer. The goal was to build a visual identity that reflected her growing global presence while creating a strong connection across fans, sponsors, and future partnerships.

Centered on a custom monogram built from Deyna’s initials, the identity was designed to convey movement, confidence, and leadership. A star element was incorporated into the mark as a symbol of guidance, achievement, and her impact on the visibility of women’s football, extending across social media, digital platforms, and merchandise.