Created in collaboration with MKTJersey, this project developed a personal brand identity for Guido Rodríguez, Argentine international midfielder and 2022 FIFA World Cup champion. The goal was to build a visual system that reflected his playing style and cultural roots while extending naturally across digital platforms, merchandise, and social media.

The identity centered on a custom shield-shaped monogram that merged the initials G and R into a unified mark. Inspired by Guido’s Argentine heritage and the symbolism of strength associated with midfield play, the system incorporated the Cross of Calatrava within the emblem’s negative space and extended across social media graphics, merchandise concepts, and digital storytelling.