The branding process for Guido Rodríguez, in collaboration with MKTJersey, blends creativity with strategic insight. Drawing from Guido’s career as a midfielder for Real Betis and his World Cup triumph with Argentina, the brand reflects both passion and purpose.

Guided by his Argentine heritage, the design incorporates a deep sense of tradition and national pride. The journey culminates in a dynamic shield-shaped monogram, featuring the iconic Cross of Calatrava as a symbol of resilience and victory. This collaborative effort seeks to forge stronger connections with fans, unlock new opportunities, and establish Guido’s legacy on the global soccer stage.