Created in partnership with the Selección Nacional de México, this identity exploration considered how the federation’s visual language could evolve while staying rooted in the history, symbolism, and cultural pride surrounding the national team. Informed by research into Mexican football culture and time spent at El Centro de Alto Rendimiento (CAR), the work developed multiple directions that balanced heritage with a more contemporary point of view.

The final concept centered on a bold monogram designed to express unity, strength, and national pride, with applications envisioned across jerseys, marketing campaigns, and federation communications. The project proposed a modern identity system that could carry the future of Mexican football without losing sight of its legacy.